4  0   <br/><br/>
Marketing challenges :  cases and exercises /      6 
       6     
[edited by] Christopher H. Lovelock, Charles B. Weinberg ; optional personal computer software, John D. Claxton, Charles B. Weinberg. 
 - Second edition.   
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 - xl, 671 pages :  illustrations   24 cm.     
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 - 
 - 
 -         .
 - McGraw-Hill series in marketing     .
 -          0   .
 -         .
 - McGraw-Hill series in marketing.  0       .
<br/><br/>    
<br/><br/>Includes bibliographical references. 
<br/><br/>      
<br/><br/>   5 
<br/><br/>      
<br/><br/>        
<br/><br/>   Professional.   
<br/><br/><br/> <br/> <br/> <br/> <br/> <br/> <br/> 
<br/><br/><br/>5     
<br/><br/><br/> <br/>   
<br/><br/><label>ISBN: </label>0070387893 (hardcover)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing;Marketing    ----Case studies.;Problems, exercises, etc.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29747 19892 
<br/><br/><label>Dewey Class. No.: </label>658.8 M341 1989  / 219 
<br/><br/><label>National Agricultural Library Call No.: </label> /  
<br/><br/><label>National Library of Medicine Call No.: </label> /  
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