TY  - BOOK
AU  - 
AU  - Lovelock, Christopher H.,;Weinberg, Charles B.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : cases and exercises 
SN  - 0070387893 (hardcover)
SN  - 2
PY  - 1989///46
CY  - New York
PB  - McGraw-Hill Book Company
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Case studies.;Problems, exercises, etc
KW  - Marketing;Marketing
N1  - Includes bibliographical references; 5; Professional
ER  -