Lovelock, Christopher H.  4  0   <br/><br/>
Services marketing :  people, technology, strategy /      6 
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Christopher H. Lovelock. 
 - Fourth edition, international edition.   
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 - xvii, 717 pages :  illustrations   24 cm     
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/>   5 
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<br/><br/>   Professional.   
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<br/><br/><br/>5     
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<br/><br/><label>ISBN: </label>9814058920 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions;Service industries;Customer services;Marketing    ----Marketing.;Marketing.;Marketing.;Management.------
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .L68 20012 
<br/><br/><label>Dewey Class. No.: </label>658.8 L941s 2001  / 221 
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