TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Kotabe, Masaaki,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0324022034 (hardcover)
SN  - 2
PY  - 2001///;copyright 2001.46
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management.;Management
KW  - Marketing;Marketing
KW  - Case studies
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -