TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreault, William D.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a managerial approach 
SN  - 0256030197 (hardbound
SN  - 2
PY  - 1984///46
CY  - Homewood, Illinois
PB  - Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -