Marketing management and strategy = formerly readings in marketing management : a reader - 4 0 16; Kotler, Philip,;Cox, Keith Kohn,;Kotler, Philip; 5 (Englewood Cliffs, New Jersey : Prentice-Hall, Inc., 1980)
Includes bibliographical references and index.
Professional.
Keywords: 2 -- 0; 6; Management. -- Marketing -- 20; 20; 2