TY  - BOOK
AU  - Quelch, John A.
AU  - Dolan, Robert J.,;Kosnik, Thomas J.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : text and cases 
SN  - 0256109559 (hardcover)
SN  - 2
PY  - 1993///;copyright 1993.46
CY  - Homewood, Illinois
PB  - Irwin McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management.;Management
KW  - Marketing;Marketing
KW  - Case studies
N1  - Includes bibliographical references and index; 5; Professional
ER  -