TY  - BOOK
AU  - 
AU  - Malhotra, Naresh K.;Hall, John,;Shaw, Mike,;Oppenheim, Peter,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an applied orientation 
SN  - 0-7339-7004-4 (paperback)
SN  - 2
PY  - 2006///46
CY  - Frenchs Forest, NSW
PB  - Pearson Education Australia
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Methodology
KW  - Marketing research.;Marketing research
KW  - sears;sears0
N1  - Includes index; 5
N2  - The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter
ER  -