Tull, Donald S. 4 0

Marketing research : measurement and method : a text with cases / 6 6 Donald S. Tull, Del I. Hawkins. - Sixth edition. - - xviii, 863 pages : illustrations 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



5





Professional.











5





0024219320 (hardcover)

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Marketing research.;Marketing research --------20--Case studies.


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HF5415.2 / .T83 19932

658.83 T822m 1993 / 220

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