TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : measurement and method : a text with cases 
SN  - 0024219320 (hardcover)
SN  - 2
PY  - 1993///;copyright 1993.46
CY  - New York
PB  - Macmillan Publishing Company
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing research.;Marketing research
KW  - Case studies
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -