TY  - BOOK
AU  - Bonoma, Thomas V.
AU  - Zaltman, Gerald,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0534009042 (paperback)
SN  - 2
PY  - 1981///.;copyright 1981.46
CY  - Boston, Massachusetts
PB  - Kent Publishing Company
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Psychology, Industrial.;Social psychology
N1  - Includes bibliographies and index; 5; Professional
ER  -