Strategic marketing management : planning, implementation, and control - Wilson, R. M. S. 4 0 (Richard Malcolm Sano)16; Gilligan, Colin; 5 Chartered Institute of Marketing (Linacre Hose, Jordan Hill, Oxford : Elsevier Butterworth-Heinemann, 1997)
Includes bibliographical references and indexes.
Professional.
Keywords: 2 -- 0; 6; Management. -- Marketing -- 20; 20; 2