TY  - BOOK
AU  - Wilson, R. M. S.
AU  - Gilligan, Colin,
ED  - 
ED  - 
ED  - Chartered Institute of Marketing.
ED  - 
TI  - : planning, implementation, and control 
SN  - 0750659386 (hardbound)
SN  - 2
PY  - 2005///46
CY  - Linacre Hose, Jordan Hill, Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -