TY - BOOK AU - AU - Snyder, Neil H.;Rowe, Alan J.,;Mason, Richard O.,;Dickel, Karl E., ED - ED - ED - ED - SN - 0201546167 (paperback) SN - 2 PY - 1991///;copyright 1991.46 CY - Reading, Massachusetts PB - Addison-Wesley Publishing Company KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Strategic planning KW - Case studies N1 - Includes bibliographical references; 5; Professional ER -