4 0

Strategic management : creating competitive advantages / 6 6 Gregory G. Dess [and four others]. - Sixth edition, global edition. - - 548 pages : illustration (some colored), photographs (some colored) 26 cm. - - - - - . - . - 0 . - . - 0 .

Includes index.



Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy: creating value through diversification -- International strategy: creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases.

5

















5





9780071317689 (paperback : alk. paper)

2 = =







2011027545

2




2 --0------


6 --0-- 2 --------



0 2 --


--20------





Strategic planning. --------20--


--------20--


----2

HD30.28 / .D4743 20122

GS 658.4012 St82 2012 / 223

/

/