Strategic management : creating competitive advantages / 6
6
Gregory G. Dess [and four others].
- Sixth edition, global edition.
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- 548 pages : illustration (some colored), photographs (some colored) 26 cm.
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Includes index.
Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy: creating value through diversification -- International strategy: creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases.