Brilliant business plan : what to know and do to make the perfect plan - Williams, Kevan. 4 0 16; 5 (Harlow, England : Prentice Hall/ Pearson, 2011)
An introduction to writing your business plan -- Getting started -- Competition : show how you'll beat them -- Harnesing the power of marketing -- Making money : the most popular part of the plan! -- Funding your business -- The people side of your plan -- Protecting your ideas -- How to reduce your plan to two pages : the executive summary -- Presenting your business plan -- Your business plan in action.
Includes index.
Professional.
Keywords: 2 -- 0; 6; Business planning.;Business writing. -- 20; 20; 2