TY - BOOK AU - AU - Zikmund, William G.,;Babin, Barry J.,;Carr, Jon C.,;Griffin, Mitch, ED - ED - ED - ED - SN - 9781133190943 (paperback) SN - 2 PY - 2013///46 CY - Australia PB - South-Western, Cengage Learning KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Research.;Research KW - Management;Business KW - sears;sears0 N1 - Includes bibliographical references and index; 5 ER -