Revival of the fittest : why good companies go bad and how great managers remake them - Sull, Donald N. 4 0 (Donald Norman)16; 5 (Boston, Massachusetts : Harvard Business School Press, 2003)
The lifecycle of commitments -- Active inertia -- Is your organization at risk? -- The power of transforming commitments -- Which commitment is right for your company? -- Are you right for the commitment? -- Giving your commitment teeth -- The seven deadly sins of transforming commitments -- The personal side of professional commitments.
Includes index.
Professional.
Keywords: 2 -- 0; 6; Organizational change.;Organizational effectiveness.;Corporate image. -- 20; 20; 2