TY - BOOK AU - Sull, Donald N. AU - ED - ED - ED - ED - TI - : why good companies go bad and how great managers remake them SN - 1578519934 (hardcover) SN - 2 PY - 2003///;copyright 2003.46 CY - Boston, Massachusetts PB - Harvard Business School Press KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Organizational change.;Organizational effectiveness.;Corporate image N1 - Includes index; The lifecycle of commitments -- Active inertia -- Is your organization at risk? -- The power of transforming commitments -- Which commitment is right for your company? -- Are you right for the commitment? -- Giving your commitment teeth -- The seven deadly sins of transforming commitments -- The personal side of professional commitments; 5; Professional ER -