Coombs, W. Timothy.  4  0   <br/><br/>
PR strategy and application :  managing influence /      6 
   Public relations strategy and application    6     
W. Timothy Coombs and Sherry J. Holladay. 
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 - viii, 358 pages :  illustrations   25 cm.     
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Conclusion : does society need public relations?       
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<br/><br/>   Professional.   
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<br/><br/><label>ISBN: </label>9781405144087 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.    --------20--
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<br/><br/><label>LC Class. No.: </label>HD59  / .C6213 20102 
<br/><br/><label>Dewey Class. No.: </label>659.2 C781p 2010  / 222 
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