TY  - BOOK
AU  - Coombs, W. Timothy.
AU  - Holladay, Sherry J.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : managing influence 
SN  - 9781405144087 (paperback)
SN  - 2
PY  - 2010///46
CY  - Chichester, West Sussex, UK
PB  - Wiley-Blackwell
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Public relations
N1  - Includes bibliographical references and index; Introduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Conclusion : does society need public relations?; 5; Professional
ER  -