TY - BOOK AU - Baty, Gordon B., AU - ED - ED - ED - ED - SN - 0132822946 (paperback) SN - 2 PY - 1990///;copyright 1990.46 CY - Englewood Cliffs, New Jersey PB - Prentice Hall KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - New business enterprises.;Entrepreneurship N1 - Includes bibliographical references and index; 5; Professional ER -