Mariotti, Steve,  4  0  1953-    , <br/><br/>
Entrepreneurship & small business management /        6 
   Entrepreneurship and small business management    6     
Steve Mariotti, Caroline Glackin. 
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 - xxxiii, 702 pages :  color illustrations, color maps   28 cm.     
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout --Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.       
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<br/><br/> A textbook detailing the management and growing a small business.       
<br/><br/>   Adult;Adult.  Follett Library Resources. 
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<br/><br/><label>ISBN: </label>9780135030318 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business;Entrepreneurship.    ----Management.----20--
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<br/><br/><label>LC Class. No.: </label>HD62.7  / .M3768 20122 
<br/><br/><label>Dewey Class. No.: </label>GS 658.022 M339e 2012  / 223 
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