TY  - BOOK
AU  - Singh, S.D.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9788126146925 (hardback)
SN  - 2
PY  - 2012///.46
CY  - New Delhi
PB  - Anmol Publications
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Brand name products -- Management.;Branding (Marketing);Product management
N1  - Includes bibliographic references and index; 5
ER  -