Hisrich, Robert D.  4  0   <br/><br/>
Marketing a new product :  its planning, development, and control /      6 
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Robert D. Hisrich, Michael P. Peters. 
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 - ix, 358 pages :  illustration   25 cm.     
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<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/>   Professional   
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<br/><br/><label>ISBN: </label>0805341021 (hardbound)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.;Marketing.;New products.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HD69.N4  / H552 
<br/><br/><label>Dewey Class. No.: </label>658.8 H625m 1978  / 2 
<br/><br/><label>National Agricultural Library Call No.: </label> /  
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