Marketing a new product : its planning, development, and control - Hisrich, Robert D. 4 0 16; Peters, Michael P.; 5 (Menlo Park, California : Benjamin/Cummings Publishing Company, Inc., 1978)
Includes bibliographical references and indexes.
Professional
Keywords: 2 -- 0; 6; Product management.;Marketing.;New products. -- 20; 20; 2