TY  - BOOK
AU  - Hisrich, Robert D.
AU  - Peters, Michael P.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : its planning, development, and control 
SN  - 0805341021 (hardbound)
SN  - 2
PY  - 1978///;copyright 1978.46
CY  - Menlo Park, California
PB  - Benjamin/Cummings Publishing Company, Inc.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Product management.;Marketing.;New products
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -