Baron, Steve  4  0   <br/><br/>
Services marketing :  text and cases /      6 
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Steve Baron and Kim Harris. 
 - Second edition.   
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 - xv, 291 pages :  illustration   25 cm.     
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/> An exploration of issues, models, and theories of service marketing that discusses goals, customer interactions, consumer experience, relationship marketing, profitability, and other related topics, and includes case studies.       
<br/><br/>   Adult.   
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<br/><br/><br/>5     
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<br/><br/><label>ISBN: </label>033377793x (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries;Service industries    ----Marketing.;Marketing----20--Case studies.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B358 20092 
<br/><br/><label>Dewey Class. No.: </label>658.8 B268s 2003  / 222 
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