TY  - BOOK
AU  - Baron, Steve
AU  - Harris, Kim,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : text and cases 
SN  - 033377793x (paperback)
SN  - 2
PY  - 2003///46
CY  - Houndsmill, Basingstoke, Hampshire, UK
PB  - Palgrave
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing.;Marketing
KW  - Service industries;Service industries
KW  - Case studies
N1  - Includes bibliographical references and index; 5; Adult
N2  - An exploration of issues, models, and theories of service marketing that discusses goals, customer interactions, consumer experience, relationship marketing, profitability, and other related topics, and includes case studies
ER  -