TY - BOOK AU - Cahill, Dennis J. AU - ED - ED - ED - ED - SN - 1560249390 (hardcover) SN - 2 PY - 1995///;copyright 1995.46 CY - New York PB - The Haworth Press KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Marketing KW - Service industries N1 - Includes bibliographical references and index; 5; Professional ER -