McDonald, Malcolm.  4  0   <br/><br/>
Marketing planning for services /        6 
       6     
Malcolm McDonald and Adrian Payne. 
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 - x, 364 pages :  illustrations   25 cm.     
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 - The marketing series. Professional development     .
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 - Marketing series (London, England).  0    Professional development.   .
<br/><br/>   Includes index. 
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<br/><br/>   Professional.   
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<br/><br/><label>ISBN: </label>075062549X (hardcover)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries;Service industries    ----Marketing.;Planning.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .M388 19962 
<br/><br/><label>Dewey Class. No.: </label>658.802 M145m 1996  / 220 
<br/><br/><label>National Agricultural Library Call No.: </label> /  
<br/><br/><label>National Library of Medicine Call No.: </label> /  
<br/><br/><label>Gov. Doc. Class. No.: </label>