TY  - BOOK
AU  - McDonald, Malcolm.
AU  - Payne, Adrian,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 075062549X (hardcover)
SN  - 2
PY  - 1996///46
CY  - Linacre House, Jordan Hill, Oxford :;Boston
PB  - Butterworth-Heinemann
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing.;Planning
KW  - Service industries;Service industries
N1  - Includes index; 5; Professional
ER  -