TY - BOOK AU - Cateora, Philip R. AU - Graham, John L., ED - ED - ED - ED - SN - 0256259828 (hardbound) SN - 2 PY - 1999///;copyright 1999.46 CY - Boston PB - Irwin/McGraw-Hill KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Export marketing.;International business enterprises N1 - Includes bibliographical references and indexes; 5; Professional ER -