4 0 International and global marketing : concepts and cases / 6 6 [edited by] Taylor W. Meloan, John L. Graham. - - - xiii, 640 pages : illustrations 23 cm. - - - - - . - The Irwin series in marketing . - 0 . - . - The Irwin series in marketing. 0 . Includes bibliograhical references. 5 Professional. 5 ISBN: 0256157235 (paperback) ISSN: 2 = = Standard No.: Publisher. No.: Source: LCCN: Nat. Bib. No.: 2 Nat. Bib. Agency Control No.: Subjects--Personal Names: 2 --0------ Subjects--Corporate Names: 6 --0-- 2 -------- Subjects--Meeting Names: 0 2 -- Subjects--Uniform Titles: --20------ Subjects--Chronological Terms: Subjects--Topical Terms: Export marketing.;Export marketing --------20--Case studies. Subjects--Geographic Terms: --------20-- Index Terms--Genre/Form: ----2 LC Class. No.: HF1416 / .I54 19952 Dewey Class. No.: 658.848 In8 1995 / 220 National Agricultural Library Call No.: / National Library of Medicine Call No.: / Gov. Doc. Class. No.: