4 0

International and global marketing : concepts and cases / 6 6 [edited by] Taylor W. Meloan, John L. Graham. - - - xiii, 640 pages : illustrations 23 cm. - - - - - . - The Irwin series in marketing . - 0 . - . - The Irwin series in marketing. 0 .



Includes bibliograhical references.



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Professional.











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0256157235 (paperback)

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Export marketing.;Export marketing --------20--Case studies.


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HF1416 / .I54 19952

658.848 In8 1995 / 220

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