TY  - BOOK
AU  - Boone, Louis E.
AU  - Kurtz, David L.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0324290101 (paperback)
SN  - 2
PY  - 2005///;copyright 2005.46
CY  - Australia
PB  - Thomson/ South-Western
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and index; 5; Professional
ER  -