TY  - BOOK
AU  - Doyle, Peter,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0273651501 (paperback)
SN  - 2
PY  - 2001///46
CY  - Harlow, England
PB  - Financial Times/ Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing.;Marketing
N1  - Includes bibliographical references and index; 5; Professional
ER  -