TY  - BOOK
AU  - Kotler, Philip.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0135560845 (hardcover)
SN  - 2
PY  - 1975///;copyright 1975.46
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall, Inc.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing.;Marketing
KW  - Marketing.;Nonprofit organizations;Nonprofit organizations
KW  - Case studies
N1  - Includes bibliographical references; 5; Professional
ER  -