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Marketing principles and best practices /        6 
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K. Douglas Hoffman [and fifteen others]. 
 - Third edition, student international edition.   
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 - xlii, 598 pages :  colored illustrations   29 cm.     
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<br/><br/>   Revised edition of: Marketing : best practices. Second edition. ©2003. 
<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/>   Professional.   
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<br/><br/><label>ISBN: </label>0324225180 (International student edition package)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415  / .M297453 20052 
<br/><br/><label>Dewey Class. No.: </label>658.8 M341 2005  / 222 
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