TY  - BOOK
AU  - 
AU  - Hoffman, K. Douglas.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0324225180 (International student edition package)
SN  - 2
PY  - 2005///;copyright 2005.46
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Revised edition of: Marketing : best practices. Second edition. ©2003; Includes bibliographical references and indexes; 5; Professional
ER  -