TY  - BOOK
AU  - Webster, Frederick E.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0471048798 (hardcover)
SN  - 2
PY  - 1979///;copyright 1979.46
CY  - New York
PB  - John Wiley & Sons
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Industrial marketing
N1  - A Ronald Press publication; Includes bibliographical references and index; 5; Professional
ER  -