Bearden, William O.,  4  0  1945- <br/><br/>
Marketing :  principles and perspectives /      6 
       6     
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - Fourth edition.   
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 - xl, 596 pages :  colored illustration   28 cm.     
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/>   5 
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<br/><br/>   Professional.   
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<br/><br/><br/>5     
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<br/><br/><label>ISBN: </label>9780072860573 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing    ------United States.--20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B4155 20072 
<br/><br/><label>Dewey Class. No.: </label>658.8 B38m 2004  / 222 
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