Marketing : principles and perspectives - Bearden, William O., 1945- 4 0 16; Ingram, Thomas N.,;LaForge, Raymond W.; 5 (Boston, Massachusetts : McGraw-Hill/Irwin, 2007)
Includes bibliographical references and index.
Professional.
Keywords: 2 -- 0; 6; Marketing -- United States. -- 20; 20; 2