TY  - BOOK
AU  - Bearden, William O.,
AU  - Ingram, Thomas N.,;LaForge, Raymond W.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : principles and perspectives 
SN  - 9780072860573 (paperback)
SN  - 2
PY  - 2004///46
CY  - Boston, Massachusetts
PB  - McGraw-Hill/Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references and index; 5; Professional
ER  -