TY  - BOOK
AU  - 
AU  - Quelch, John A.;Siew Meng Leong,;Swee Hoon Ang,;Chin Tiong Tan,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an Asia-Pacific perspective 
SN  - 0135770572 (paperback)
SN  - 2
PY  - 1996///46
CY  - Singapore
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing;Marketing
KW  - Asia;Asia
KW  - Case studies.;Case studies
N1  - 5; Professional
ER  -