Strategic marketing cases for 21st century Asia - 4 0 16; Quelch, John A.;Swee Hoon Ang,;Siew Meng Leong,;Chin Tiong Tan; 5 (Singapore : Prentice Hall, 2000)
Includes bibliographical references.
Professional.
Keywords: 2 -- 0; 6; Management -- Marketing;Marketing -- Asia;Asia -- 20 -- Case studies.;Case studies; 20; 2