TY  - BOOK
AU  - 
AU  - Quelch, John A.;Swee Hoon Ang,;Siew Meng Leong,;Chin Tiong Tan,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0130276014 (paperback)
SN  - 2
PY  - 2000///46
CY  - Singapore
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing;Marketing
KW  - Asia;Asia
KW  - Case studies.;Case studies
N1  - Includes bibliographical references; 5; Professional
ER  -