Clow, Kenneth E.  4  0   <br/><br/>
Integrated advertising, promotion, and marketing communications /        6 
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Kenneth E. Clow, Donald Baack. 
 - Fourth edition, global edition.   
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 - xxi, 454 pages :  colored illustrations   28 cm.     
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<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/> A comprehensive overview of integrated marketing communications that discusses corporate image and brand management, buyer behaviors, promotions opportunity analysis, advertising management, media channels, E-active marketing, regulations and ethical concerns, and other related topics.       
<br/><br/>   Adult.   
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<br/><br/><label>ISBN: </label>9780138157371 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.;Advertising.;Communication.;Marketing.    ----------
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 20102 
<br/><br/><label>Dewey Class. No.: </label>659.1 C626i 2010  / 222 
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