TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780138157371 (paperback)
SN  - 2
PY  - 2010///;copyright 2010.46
CY  - Upper Saddle River, New Jersey
PB  - Pearson
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Communication in marketing.;Advertising.;Communication.;Marketing
KW  - sears;sears0
N1  - Includes bibliographical references and indexes; 5; Adult
N2  - A comprehensive overview of integrated marketing communications that discusses corporate image and brand management, buyer behaviors, promotions opportunity analysis, advertising management, media channels, E-active marketing, regulations and ethical concerns, and other related topics
ER  -