TY  - BOOK
AU  - Dahlén, Micael.
AU  - Lange, Fredrik,;Smith, Terry,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a brand narrative approach 
SN  - 9780470319925 (paperback)
SN  - 2
PY  - 2010///;copyright 2010.46
CY  - Chichester, West Sussex, England
PB  - Wiley
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Communication in marketing.;Branding (Marketing)
N1  - Includes bibliographical references and index; 5; Professional
ER  -