Linton, Ian. 4 0
Integrated marketing communications / 6
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Ian Linton and Kevin Morley.
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- 135 pages 24 cm.
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- The marketing series. Practitioner .
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- Marketing series (London, England). 0 Practitioner. .
Published on behalf of the Chartered Institute of Marketing.;Includes index.
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Professional.
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0750619384 (paperback)
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Communication in marketing.;Advertising media planning. --------20--
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HF5415.123 / .L57 19952
658.8 L658i 1995 / 2
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